HR02030: A RESOLUTION CONGRATULATING AND COMMENDING GIGIL FOR WINNING BRONZE AT THE 2021 CANNES LIONS FESTIVAL OF CREATIVITY
This resolution congratulates GIGIL, an independent advertising agency, for winning a bronze award in the Film category at the 2021 Cannes Lions International Festival of Creativity for their "Family" campaign for RC Cola Philippines. The resolution details how the "Family" advertisement gained local viral fame for its bizarre and confusing narrative, which eventually garnered international attention by being featured on "The Ellen Show" and winning at the Australasian Writers and Art Directors (AWARD) Awards. GIGIL's founding partners, Badong Abesamis and Herbert Hernandez, were also recognized in Adweek's Creative 100, marking a first for the Philippines.
The impact of this resolution on the people is significant as it celebrates a Filipino creative agency achieving global recognition for its innovative and "high-risk, high-reward" approach to advertising. This commendation serves to encourage other local and independent creative advertising agencies in the Philippines to push boundaries and further elevate the quality of Filipino creativity, demonstrating that unique and unconventional ideas can succeed on an international level. It highlights the potential for Filipino talent to make a mark in the global creative industry.