HR00521: RESOLUTION CONGRATULATING AND COMMENDING GIGIL FOR WINNING FOR THE SECOND CONSECUTIVE YEAR, THE BRONZE PRIZE AT THE CANNES LIONS FESTIVAL OF CREATIVITY HELD FROM JUNE 20-24, 2022 IN CANNES, FRANCE
House Resolution No. 521 congratulates and commends GIGIL, an independent advertising agency, for winning the bronze prize in the Film category at the Cannes Lions Festival of Creativity for the second consecutive year. In 2022, GIGIL received the award for its entry "Party," developed for Cheers, a local party supplies brand. This follows their 2021 bronze prize for the "Family" campaign for RC Cola Philippines. The Cannes Lions Festival is a leading global event that explores and exhibits the value of creativity as a driving force for business and positive change.
The resolution acknowledges GIGIL's "High Risk, High Reward" credo and their innovative campaigns for various brands. By recognizing GIGIL's repeated success at such a prestigious international festival, the House of Representatives aims to inspire local independent creative advertising agencies to produce more innovative, inspiring, and masterful work. This commendation highlights the impact and role of creative skills in today's world and celebrates Filipino excellence in the global advertising industry.