HR00112: A RESOLUTION CONGRATULATING AND COMMENDING GIGIL FOR WINNING BRONZE AT THE 2022 CANNES LIONS FESTIVAL OF CREATIVITY FOR THE SECOND CONSECUTIVE YEAR
This resolution congratulates and commends GIGIL, an independent advertising agency, for winning the bronze spot in the Film category at the 2022 Cannes Lions International Festival of Creativity in France for the second consecutive year. Their winning entry was "Party" for Cheers, a local party supplies brand. The Cannes Lions International Festival of Creativity is a prestigious annual event that brings together the global creative communications industry to recognize excellence in branded communication.
GIGIL's repeated success at such a highly regarded international festival significantly impacts the Filipino people by showcasing Filipino creativity and talent on a global stage. Their "High Risk, High Reward" approach and innovative campaigns for various brands inspire local independent creative advertising agencies to push boundaries and continuously improve their craft. This recognition not only brings pride to the nation but also encourages the growth and evolution of the creative industry in the Philippines, demonstrating its capability to compete and excel internationally.