Brand Spark Brand-Building Workshops
The Brand Spark Workshop held in November 2021 in Dagupan City, Pangasinan, were designed to empower local entrepreneurs, creative professionals, and small business owners by providing them with essential skills in branding, marketing, and design. The workshop focused on building strong and authentic brand identities, enhancing visual storytelling, and leveraging digital platforms to reach wider audiences—especially crucial in adapting to the challenges brought by the pandemic. Participants received hands-on training in brand development, customer engagement, and social media strategies, fostering innovation and competitiveness among grassroots enterprises.
This initiative was spearheaded by Congressman Christopher "Toff" De Venecia, Representative of Pangasinan’s 4th District, in partnership with And A Half, a well-known Manila-based design and branding agency specializing in purposeful branding.
As a strong advocate of creative industries and community-based economic development, Congressman De Venecia collaborated with And A Half to bring expert-led sessions to local entrepreneurs, aligning with his broader vision of promoting creative industries and inclusive entrepreneurship in the district. Through this project, he reaffirmed his commitment to equipping locals with creative tools and business strategies that strengthen local identity, drive local economic growth, and empower small enterprises to thrive in the digital age.
Learn more about the Brand Spark Workshop: