Php 360 Million Congressional Insertion in the 2024 National Budget for DTI’s Creative Industry Program
The Philippine creative industries received a significant boost in the 2024 National Budget with a P360 million congressional insertion, a testament to the growing recognition of this sector's economic and cultural potential. This substantial allocation is earmarked for the Department of Trade and Industry's (DTI) creative industry program, specifically bolstering initiatives like the "Malikhaing Pinoy Program." This strategic investment aims to cultivate a thriving ecosystem for Filipino artists, designers, content creators, and innovators, enabling them to flourish both domestically and on the global stage. It underscores a national commitment to leveraging creativity as a powerful engine for inclusive growth and cultural preservation.
This vital funding is poised to unlock immense opportunities across diverse creative domains, from film and animation to music, fashion, and digital arts. Through the "Malikhaing Pinoy Program," the DTI can implement targeted interventions such as capacity-building workshops, market access initiatives, intellectual property protection, and technology adoption support. By empowering creative enterprises and individual practitioners, the program is expected to generate new jobs, stimulate local economies, and enhance the Philippines' competitiveness in the global creative market. It represents a forward-looking approach to transforming raw talent into sustainable livelihoods and world-class creative outputs.
A pivotal figure in securing this crucial congressional insertion was Congressman Christopher De Venecia, a staunch advocate for the Philippine creative industries. As a champion of the sector, Congressman De Venecia tirelessly pushed for increased budgetary support, recognizing the profound impact that a robust creative economy can have on national development and cultural identity. His dedicated efforts were instrumental in ensuring that the P360 million allocation found its way into the 2024 National Budget, directly benefiting programs like "Malikhaing Pinoy" and providing the much-needed resources to nurture and elevate Filipino creativity.